![]() If their brand is centered around this community of people trying to exercise and live a healthy lifestyle then the brand needs to celebrate their diversity and speak to the motivations that they all have in common. Being alongside others who are facing the same challenges gives people hope. The community aspect of this brand is what separates it from other companies such as Gap and Forever 21, and yet we see very little of this on their promotional materials. Leading a healthy lifestyle is difficult and most people can’t do it without a strong support system. The idea was for the store to act as a community hub where people could learn and discuss the physical aspects of healthy living from yoga and diet to running and cycling as well as the mental aspects of living a healthy lifestyle. It features relevant information from trusted sources such as Common Sense Media, The ESRB (Entertainment Software Ratings Board), and Metacritic to give parents the information they need to decide whether or not a game is right for their kids. It provides parents with the both the positive benefits of a game as well as a warning for any content that might be cause for their concern. The new system reads more like a nutrition label. The majority of the parents I surveyed were either dissatisfied or unaware of the current ratings system, so I created a new ratings system that is easier for them to understand and incorporated them into a new package design for video games. The bright colors and intuitive navigation also makes it easy for kids to browse games with their parents. This area organizes games by core learning skills so that parents can quickly and easily find games based on their positive benefits.įor these retail spaces I also designed engaging touchscreen displays that allows parents to learn more about any of the video games they are considering to buy for their kids. To address this issue, I designed a retail space that would be found in a retail store like Best Buy or Target. ![]() Most of them avoid specialty stores and instead choose to shop at retail stores such as Best Buy or Target. The goal of my thesis project was to educate parents about the positive effects playing video games can have on their kids, connect parents to resources that will help them understand game content and inspire them to buy more games for their kids.įrom surveying members of my target audience, I learned that shopping for video games can be a very intimidating experience for a lot of parents. Brand Design, Environmental Design, Information Design, Interactive Design ![]()
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